Apple’s Newest Acquisition Could Mean Changes for Apple Music

The tech giant just bought a startup that uses AI to transform songs.

Apple recently acquired AI Music, a startup that creates soundtracks by using artificial intelligence to piece together sounds from royalty-free music. The purchase of the London-based company was reportedly completed in recent weeks, according to unnamed sources speaking with Bloomberg.

The startup’s website has been taken down but a cached version shows how AI Music and its “Infinite Music Engine” change and adapt music for publishers, marketers, fitness pros, and other professions. The tech could even adapt music “to your heartbeat.” On its LinkedIn page, AI Music says its goal is to “give consumers the power to choose the music they want, seamlessly edited to fit their needs, or create dynamic solutions that adapt to fit their audiences.”



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